How AI Is Changing the Game for Florists
Discover how artificial intelligence is revolutionizing the flower business, transforming the way florists operate today and in the future.
Fresh Flowers
Debunking the Myths: A Guide for Aspiring Floral Designers
Get the truth behind the common myths about careers in floral design. This guide is a must-read for budding floral designers looking to pursue their passion.
Chrysanthemum Care: How I Get 2+ Weeks of Vase Life From Mums
Learn how to keep your chrysanthemums looking fresh and beautiful with these simple tips. Perfect for any flower lover!
Blooming Beauties: Discover Our Favorite Flowers for Wrist Corsages
Add a pop of color to any outfit with these stunning blooms! Our top flower picks for wrist corsages will have you blooming with style.
How to Care for Cut Dahlias: A Florist’s Conditioning Guide
Cut dahlias are gorgeous — and a little demanding. Here's exactly how I condition and care for them in my shop to squeeze every last day out of their vase life.
Japanese Sweet Peas: Cut Flower Care Guide
Do you want to know how to process and care for cut Japanese sweet peas? Read this guide to find out how.