How To Become A Successful Freelance Floral Designer
In today's marketplace, opportunities abound for freelance floral designers. Here's everything you need to know about becoming a freelancer in the floral industry.
I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.
Hydrangea Cut Flower Care: Everything You Need To Know
Hydrangeas are gorgeous but notoriously thirsty — skip a step and they wilt before the party starts. I break down how to process them right from day one, plus the two tricks I use in the shop to revive a drooping bloom.
Unique Ways To Use Flowers And Plants As Wedding Favors
Looking for unique wedding favor ideas? Find out why flowers and plants might be your answer.
Focal Flowers: How to Choose the Right Blooms for Your Wedding Bouquet
Focal flowers are the primary blooms that draw the eye in a wedding bouquet. Learn how to choose the right one for your style, what each popular option offers, and how color affects your focal point — from a florist with 30+ years of wedding flower experience.
13 Farmhouse Flower Arrangement Ideas You Can Make Yourself
Have you ever thought of doing something creative with flowers? Here are some DIY farmhouse flower arrangement ideas that might inspire you.
Working With UGlu Adhesive Dashes: 5 Quick Tips
Working with UGlu adhesive dashes can be tricky. Here are five tips on using them effectively.
Cold Glue: Your New Best Friend for Creating Wrist Corsages
Learn how quick and easy it is to create a beautiful wrist corsage for any occasion using cold glue.
Volunteer – Make Your Business Bloom In The Community
One of the easiest ways to raise your company's visibility is volunteering. Find out how you can start today.
Quick And Easy Alstroemeria Arrangement Ideas
Alstroemeria is one of the most forgiving flowers to arrange. Get easy, practical arrangement ideas and techniques from a working florist.
Wedding Flower Checklists: Are They Useful?
From bridal party flowers to reception centerpieces, a wedding flower checklist keeps your planning on track and helps you avoid costly oversights on the big day.
How to Make a Composite Flower That Actually Holds Up (Glamelia and Duchess Rose Technique)
Learn how to build stunning composite flowers. They're easier to build than you'd think. Here's how I do it in the shop.
Becoming a Socially Lean, Mean Link Building Machine [Infographic]
When it comes to link building, there are many strategies you can use to build links naturally. This article outlines some of the methods I use today.
Arranging Irises And Tulips In A Vase – A Beginners Guide [Video]
Are you looking for an easy way to arrange irises in a vase? Then check out this step-by-step video tutorial on how to do just that!
Making a Wrist Corsage That Will Look Fabulous! [Video]
Designing a stunning DIY wrist corsage is easy - Especially when you follow this wrist corsage tutorial.
Ranunculus Flower Care: A Florist’s Guide To Long-Lasting Blooms
Caring for fresh-cut ranunculus flowers is an easy process, especially if you follow these pro tips from a working shop florist.
Fresh-Cut Peonies for Weddings: Everything You Need to Know
Peonies are one of our most requested wedding flowers. Considering them for your wedding? Here's everything you need to know.
Clematis Flower Design: Using Clematis In Your Floral Designs
Love the beauty and look of clematis, but have never used it before? Learn how to use clematis as a cut flower in your floral designs.
How to Order Prom Flowers Like A Pro
Looking to order prom flowers but don't know where to start? Follow these simple guidelines and you'll be able to order prom flowers like a pro.
Alstroemeria Care: 7 Florist-Tested Steps for Longer Vase Life
Want to have your fresh-cut alstroemeria flowers last longer? It's simple. Just follow these steps.
How To Make Kokedama – Japanese Moss Balls
Discover the recipe for making beautiful and unique kokedama for yourself or others. Find out how super easy they are to make here.