How AI Is Changing the Game for Florists
Discover how artificial intelligence is revolutionizing the flower business, transforming the way florists operate today and in the future.
I'm the owner of Greenfield Flower Shop in Milwaukee, with more than 40 years of experience in the floral, wedding, and event business.
Debunking the Myths: A Guide for Aspiring Floral Designers
Get the truth behind the common myths about careers in floral design. This guide is a must-read for budding floral designers looking to pursue their passion.
Simple Country Wedding Bouquets: Inspiration and Ideas
A local florist's guide to simple country wedding bouquets — the best flower choices, DIY assembly tips, where to buy, and how to keep costs in check without sacrificing style.
Launch Your Profitable Home-Based Floral Business Today
Ready to turn your passion for floral design into a thriving home-based business? Discover the essential steps and tips to start your own floral design business from home.
Delicate Delphinium: A Complete Cut Flower Care And Handling Guide
Love Delphinium? Discover the secrets to keeping these beautiful blooms fresh and vibrant for longer.
Monstera Deliciosa ‘Albo Borsigiana’ — Hard To Find But Worth The Hunt
The Monstera Albo Borsigiana is one of the most coveted houseplants, and one of the hardest to find. Here's how to care for it, and where to start your search.
Chrysanthemum Care: How I Get 2+ Weeks of Vase Life From Mums
Learn how to keep your chrysanthemums looking fresh and beautiful with these simple tips. Perfect for any flower lover!
Orchid Care 101: A Florist’s Guide to Keeping Yours Blooming
Most orchids people think they've killed are just resting. This florist's guide walks through pot, mix, light, watering, and the small habits that keep orchids blooming year after year at home.
Blooming Beauties: Discover Our Favorite Flowers for Wrist Corsages
Add a pop of color to any outfit with these stunning blooms! Our top flower picks for wrist corsages will have you blooming with style.
2026 Wedding Flower Trends – Ideas And Inspiration For Your Wedding
Looking for some great wedding flower ideas? Check out the top wedding flower trends we're seeing in [YEAR].
How to Care for Cut Dahlias: A Florist’s Conditioning Guide
Cut dahlias are gorgeous — and a little demanding. Here's exactly how I condition and care for them in my shop to squeeze every last day out of their vase life.
Dyeing Flowers: The Methods Professional Florists Use
Color flowers unique to you – learn how to dye flowers like a pro!
Viva Magenta: Flowers That Complement The 2023 Pantone Color Of The Year
Discover the Pantone Color of the Year 2023: Viva Magenta! Let's look at where you can find flowers to complement this bold hue in weddings and more.
Japanese Sweet Peas: Cut Flower Care Guide
Do you want to know how to process and care for cut Japanese sweet peas? Read this guide to find out how.
Should All My Wedding Flowers Match? – Coordinating Color And Style With Flowers
Properly using flowers to coordinate the color and style of your wedding can save you a few headaches and some money too! Learn what's right for you..
The Color of Roses: Uncover Their Hidden Meanings & Symbolism
Discover the hidden meanings and symbolism behind different colors of roses, from passionate red to vibrant yellow and everything in between!
How To Become A Successful Freelance Floral Designer
In today's marketplace, opportunities abound for freelance floral designers. Here's everything you need to know about becoming a freelancer in the floral industry.
Hydrangea Cut Flower Care: Everything You Need To Know
Want your hydrangeas to last longer? Learn everything you need to know about correctly processing cut hydrangea flowers in this must-read guide.
Unique Ways To Use Flowers And Plants As Wedding Favors
Looking for unique wedding favor ideas? Find out why flowers and plants might be your answer.
Focal Flowers: How to Choose the Right Blooms for Your Wedding Bouquet
Focal flowers are the primary blooms that draw the eye in a wedding bouquet. Learn how to choose the right one for your style, what each popular option offers, and how color affects your focal point — from a florist with 30+ years of wedding flower experience.